Talking that Real Talk

Food’n’Supers

We shot ‘lick-the-screen’ footage and moved Wendy’s signature sass on social into TV by creating a food-forward campaign coined “Real Talk.” We launched the campaign with a Super Bowl spot using McDonald’s own words against them.

Fresh, Never Frozen Beef – “iceberg” – :30 TV – Super Bowl

• Art card copy with a sense of humor and a touch of ‘tude!

• Tabletop footage to spark appetites and drive trial!

• Music to exude confidence! … A ‘swagger,’ some might say.
  
  After the Super Bowl, the “Real Talk” campaign became the preferred template for Wendy’s television in 2018.

Additional “Real Talk” FAVEs