Relaunching a Fan Favorite

The ‘90s Called…

…and left a message for two generations—Wendy’s Taco Salad is BACK! Knowing the original fans of Taco Salad were hungry for its return, our challenge was attracting a new audience too young to experience Wendy’s T-Sal the first time around. We targeted each generation where they spent time online and targeted them with content they’d want to share with one another.

TACO SALAD – CASE STUDY

Combining the ‘90s making a comeback in pop culture and the fact that all parents enjoy sharing nostalgia with their children, we were inspired to create video content that shows roles-reversed—kids sitting their parents down for tough-love talks while their parents relive their glory days with the return of Wendy’s Taco Salad.