Starting a Chicken Movement

The path to “Chicken-lightenment”

When something is bland or boring, you say, "it tastes like chicken," but Wendy’s Asiago Ranch Chicken Club is chicken at its most inspiring. We created motivational speaker Chick Bawkman to share this bold message in Wendy's first-ever Facebook 360° video. We supported Chick Bawkman’s teachings with long-form digital video testimonials from his converts, and we hinted at his mantra with an extra-special TV-appearance.

ASIAGO RANCH CHICKEN CLUB – Facebook 360° VIDEO

Long-form Digital Video – Chicken-lightenment Testimonials

ASIAGO RANCH CHICKEN CLUB – :15 TV